Web Analytics
Companies use web analytics to monitor and analyze the usage and effectiveness of their digital properties. This data provides a variety of valuable information, including qualitative and quantitative data on the visits, information on the traffic source, multiple metrics to determine engagement on the website, time trends and technical performance of the architecture.
With this information, we are able to understand the success of our online activities and it gives us clear inputs on potential corrective actions.
Web Analytics Management includes Implementation and support for GA, Configuration review, tag management and data analysis
Demand Dashboard
The Demand Dashboard provides a comprehensive, yet simple and user–friendly view of business metrics. The insights and analysis generated will inform the organization on the performance and business impacts of marketing and commercial actions, allowing comparison MoM and YoY.
This business management tool provides views from multiple channels: website, media, social, crm and sales. It alloes the collection of data from different data sources, in real time, to dynamically integrate data from thousands of sources, turn data into live visualizations and extend BI directly into workflows and applications.